Before You Order Everything, Order the Format That Explains Itself
Five Korean on-the-go wellness formats compared by explanation, footprint and care, so your first order tests the right one.
Ask for a Format RecommendationThe catalog is open and everything looks good
You have the catalog open and you can see it: sticks, sachets, shake pouches, patches, jelly, gummies. Each one is a good idea. Together, on a first order, they are a very expensive way to find out what your customers actually buy.
The smarter question is not "which product?" It is "which format?" A format decides how much you have to explain, how much shelf you need and how easy the product is to hand to a customer. Start there.
The three things every format asks of you
Explanation
How many words does a shopper need before they understand what it is and how to use it?
Footprint
How much shelf, counter or basket space does one facing take?
Care
Does the format carry allergen notes, storage notes or claim limits your team needs to handle?
Five formats, one example each
Each product stands for a format family, so you can compare the formats directly.
Donguisam Honey Pear Balloon Flower Red Ginseng Extract Stick
A concentrated blend of pear, balloon flower root, honey and red ginseng, portioned into a single stick.
Lacto-Fit Core Probiotics
A powder in single-serve sticks with a blend of fifteen named strains, plus pineapple and guava powder.
Gold Kamut Enzyme
A portable enzyme powder built around Kamut wheat.
Hey!Grow Low-Sugar Protein Shake, Grain Flavor
Each 40g serving provides 20g protein and less than 1g sugar, with black soybean powder 10%, black sesame powder 5% and husk powder 5%.
Life Patch Muscle and Joint Patch
A patch pack rather than something you consume.
The comparison at a glance
| Format | Explanation | Footprint | Care |
|---|---|---|---|
| Liquid stick | Low | Small | Honey note |
| Probiotic stick | Medium | Small | Storage note |
| Powder sachet | Medium to high | Small | Wheat note |
| Shake sachet | Low to medium | Small | Four allergens |
| Patch | Medium | Flat | Claim language |
A first order that makes sense
Choose two formats, not five. The liquid stick and the shake sachet are the easiest pair to explain, and each has a clear place: one near the counter, one near fitness or breakfast goods. Add the probiotic stick as your third once you have a feel for how shoppers respond. Bring in the powder sachet and the patch after that, when you know your customers well enough to explain them.
Standard wholesale pricing starts at a $500 single-order minimum, with customs, duties and tariffs bundled into the price and free shipping from Korea included. That is enough for a first test of two formats with a few products in each.
Not sure which two to begin with? Tell the SeoulDepot sourcing team about your store and customers, and we will suggest a starting pair.
Buyer Questions
Which Korean wellness format is easiest to start with?
Single-serve sticks and shake sachets are the easiest to explain. Each shows its serving format on sight.
How many formats should a first order include?
Two. A pair of formats with a few products each is enough to learn what your customers respond to without spreading your order thin.
Do these products contain common allergens?
Some do. The Foodology shake contains milk, soy, wheat and squid. The GrainOn enzyme is built around Kamut wheat. The Nonghyup stick contains honey. Confirm each product's allergen details before shelving.
What is the minimum order?
Standard wholesale pricing starts at a $500 single-order minimum, with customs, duties and tariffs included and free shipping from Korea.
Start with the format that sells itself
Tell us about your store and customers and we will suggest the two formats to test first.
Ask for a Format Recommendation